Content Strategy for Mobile Best Read || [Karen McGrane] Content Strategy for Mobile Best Read || [Karen McGrane] - Content Strategy for Mobile, Content Strategy for Mobile You don t get to decide which platform or device your customers use to access your content they do Mobile isn t just smartphones and it doesn t necessarily mean you are on the move It s a proliferati

  • Title: Content Strategy for Mobile
  • Author: Karen McGrane
  • ISBN: 9781937557089
  • Page: 276
  • Format: Paperback

Content Strategy for Mobile Best Read || [Karen McGrane], Content Strategy for Mobile, Karen McGrane, Content Strategy for Mobile You don t get to decide which platform or device your customers use to access your content they do Mobile isn t just smartphones and it doesn t necessarily mean you are on the move It s a proliferation of devices platforms and screensizes from the tiniest dumb phones to the desktop web How can you be sure that your content will work everywhere all the time KarenYou

Content Strategy for Mobile

Content Strategy for Mobile Best Read || [Karen McGrane] Content Strategy for Mobile Best Read || [Karen McGrane] - Content Strategy for Mobile, Content Strategy for Mobile You don t get to decide which platform or device your customers use to access your content they do Mobile isn t just smartphones and it doesn t necessarily mean you are on the move It s a proliferati Content Strategy for Mobile

  • Content Strategy for Mobile Best Read || [Karen McGrane]
    276Karen McGrane
Content Strategy for Mobile

372 thought on “Content Strategy for Mobile

  1. This book is the most cogent argument I ve yet seen for the separation of form from content Karen McGrane explains how and why individual fields of content should be annotated with information about what they contain to enable them to be used in a variety of contexts, letting the individual devices determine how to display what is needed rather than specifying it when content is created Content strategy tends to be a bit dry, and this book is no exception, but McGrane does a good job of advocati [...]

  2. When i first bumped into this book i was put off by the title as i was not looking for content strategy for mobile but for content strategy in general However that is just what this book is about, holistic content strategy for enterprises As Karen explains Mobile s the buzzword on everyone s lips right now, so that s the label we ve slapped on this problem The key message in this book is to separate content and presentation and to create content packages that will work on the device users prefer [...]

  3. Typically practical, thorough and useful handbook to making your content go mobile It s written in the breezy, cheery conversational style common to many content strategy and web books, with facts, links and example.It s actually almost a self help book intended to assist content strategists, editors and web managers over the hurdle of making their content responsive, and is full of inspiring wee anecdotes and pep talks to get them going.In fact the message is that going responsive is actually t [...]

  4. In this sort work Karen McGrane makes sort work all pun intended of what can be an overwhelming subject Namely, how do I reach my customer clients where they live Along the way, she also makes a well presented argument for a content centered workflow, which is the key to the holy grail of write once and publish everywhere This book is worth reading and certainly worth having in your back pocket if you re a content evangelist.

  5. Loads of useful information in here and short enough to read in one sitting I really love everything I ve read from the List Apart series so far For a book this short, it s hard to really dig into the hard stuff of how to influence change as a content strategist There are some huge challenges to address in terms of processes, tools and organisational culture but it s great that awareness is building and a critical mass is forming.

  6. Anyone who works with content that may go online read anyone who works with content should take an evening to read this book to get forward thinking on structuring information architecture AND workflows organizations to make content usable anywhere.Oh, and try to get your executives to read and grok it Good luck with that.

  7. Karen McGrane doesn t soft pedal anything She takes on conventional design wisdom in this excellent book specifically the idea that you can write and design for a task oriented mobile use case Not so, she says your user needs to access your whole website, from any device It s our job to give it to them.

  8. Boring As if he read a bunch of online articles and trying to structure lengthy paragraphs around them Book repeats now and again that you should go mobile u must go mobile mobile is good metadata is the future structure your content design ur content to be deployed everywhereThis can be summarized in another long online article

  9. I m not an editor or writer, but information, organization, processes excite me This book is based on a well known presentation by McGrane The presentation is inspiring to watch and the book is a great resource for anyone working with content.

  10. Learned a lot here about the thinking behind building adaptive content structures This book is a necessary companion to anyone building large scale responsive web sites.

  11. Great meditation on the challenges of multi platform content production Really actionable advice looking forward to seeing how practical the proposed approach is.

  12. Not even kidding when I say this book should be considered for our campus Common Read selection next year Thanks congrats to Karen McGrane

  13. Maybe I was expecting something else, maybe it was the author s style All combined this would be useful for people 5 years ago when the book was originally published that have very limited insight into or experience with information architecture or with writing content I imagine people in the marketing department of a big US corporation trying to decide if they should have a mobile website.Definitely not very useful for me in 2018.Note My rating of this book is based on the number of highlights [...]

  14. buku yang bagus tentang bagaimana caranya mengatur konten untuk media dijital mengatur konten itu harus kombinasi antara UX dan ahli CMS membuat prioritaa konten itu yang sebenarnya harus penuh pemikiran jangka panjang.

  15. Don t waste money on advertising if you don t have a mobile website to back it up p.9 There s no such thing as writing for mobile There s only good writing You should think about how to improve the quality of all your text Once you ve done so, there s no need to change the substance or the style to make it appropriate for mobile p.123 Knowing the type of device the user is holding doesn t tell you anything about the user s intent Knowing someone s location doesn t tell you anything about her go [...]

  16. This book focuses on the processes and organization behind putting together a website that is fully cross platform, optimized for both desktop and mobile While it doesn t always seem like it should be a lot of effort, this book goes into how some of the best practices can require some changes in the workflow of organizations compared to what they do now Though the book doesn t focus on the type of content we have at , there are a lot of similarities, and there are certainly lessons we can take f [...]

  17. Of all the books from the A Book Apart series I ve read so far that s eight of them , I found that the ones about content strategy are the hardest to read It usually takes me double the time to finish them I suspect it s a personal thing Maybe it s because I haven t had the chance to work on a project that involves content strategy and I m not that invested in it.This one, however, was the most informative It made it clear that content strategy is very important and that adaptive content is what [...]

  18. I read this recently on a quest to finish all the ABA books I ve always loved this series of books but in recent years failed to keep up with the speed with which they release new stuff It s quite funny to read about the paradigms and ideas that were around 4 years ago and seeing that nowadays most of these have become common sense Especially the content creation distribution space has evolved a lot since 2012 and it s great to see that today there are solid and affordable services that help you [...]

  19. Short, sweet, and to the point, but filled with a ton of useful infoformation to help guide your organization s or your client s content strategy The for Mobile bit is something of a misnomer, as the author explains, as it would be folly to pursue a separate content strategy for mobile platforms But for mobile is a very useful canard to get stakeholders thinking outside the box that their desktop CMS current forces them into

  20. McGrane s book is the definitive guide to why your business needs to make mobile strategy a priority She provides compelling arguments for mobile being than a subset of data from your desktop site and puts focus on creating datasets built for reusability on any platform that you may wish to publish them.

  21. If you have not read other books about content strategy, content modeling, responsive web design and such, you will probably give this 5 stars It s actually really great, but duplicates things I have read in CS books written by McGrane s friends It will do much to help you make the case if you are trying to talk with the higher ups about why you don t want to build a mobile site.

  22. 3.5 a good book with solid advice about optimizing content for mobile Some sections seemed obvious for someone working in thus industry, but overall worth reading Main point don t guess what your mobile users will want to see content wise they ll probably want to see a lot of things on their phones that you won t guess, and then they ll be frustrated.

  23. Should actually be called Content Strategy for Multi Channel Publishing Will show you why mobile is only the first step in a coming multi channel content revolution and how you should prepare your content for that Number one advice Don t put everything in one big blob, instead use content packages.

  24. A clear read with lots of good examples Some of the things I ve suggested for our CMS were keys points of hers previewing the mobile version of a page, having objects separated for different treatments in different locations rather than being embedded, not cropping important parts of images, and having all the functions available on desktop also available on mobile.

  25. An awesome book, filled with practical advice and useful examples The author speaks from personal experience and it shows It references useful studies and articles from all over the web, it quotes people who know what they are talking about.

  26. Not a bad read It s a little repetitive in terms of topics discussed and the content is a little dated but was written a few years ago I m a little late on reading this Still, it was interesting.

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